Sparkling Coffee Market: Other Distribution Channel Segment Dominated And Held A Share

 Sparkling Coffee Industry Overview

The global sparkling coffee market size is expected to reach USD 1.4 billion by 2028, according to a new report by Grand View Research, Inc. It is expected to expand at a CAGR of 13.0% from 2021 to 2028. The high consumption of coffee across Europe and North America has been driving the market. Furthermore, increasing preference for convenient ready-to-drink (RTD) beverages has been boosting the sales of RTD coffee over the world.

 

With the rise in demand for healthier alternatives to soda and carbonated options, without compromising on the taste and texture of carbonation, sparkling coffee witnesses an increased demand globally. Consumers are looking for good alternatives that can help reduce their intake of added sugar while also receive some additional health benefits. This trend is foreseen to remain prevalent over the forecast period and provide the market with numerous growth opportunities.

The caffeinated product segment dominated the market with more than 80.0% share in 2020. The growing demand for healthy energy drinks due to the rising concerns over personal health and wellness is anticipated to boost the growth of this segment. Caffeine in drinks helps in increasing alertness and concentration throughout the day. Moreover, the introduction of new flavors along with caffeine is expected to drive the demand for these products.

 

Major players in the market for sparkling coffee have significant reach in hypermarket and supermarket, grocery, convenience, and other local stores as customers are developing interest to try new coffee trends in such convenient places. Local liquor stores also sell the drink in some countries. For Instance, in the U.S., sparkling coffee offered by DrinkVIVIC is available in Big Mac's Liquor, Lawlers Liquors, and M&B Liquors. The growing niche market of sparkling coffee has been attracting new players, and hence competition has been intensifying over the last few years.


Sparkling Coffee Market Segmentation

Grand View Research has segmented the global sparkling coffee market on the basis of product, distribution channel, and region:

Based on the Product Insights, the market is segmented into Caffeinated, and Decaffeinated.

  • The caffeinated segment held the largest share of more than 80.0% in 2020. Flavored sparkling coffee is gaining popularity since companies are offering a number of refreshing flavors. Key players are launching new products in the market in order to cater to the rising demand among consumers.

  • These new coffee products are available in ginger and lemon and grapefruit and lemon flavors. Cafeahaus AG partnered with Ardagh Group S.A., a leading metal and glass packaging company, for the packaging of its canned coffees. Such initiatives by key market players are anticipated to drive the market over the forecast period.

 

  • Sparkling coffee is a kind of cold brew combined with the effervescence of carbonated water and is a sugar- and calorie-free drink. The decaffeinated segment is projected to register the fastest CAGR of 13.4% from 2021 to 2028. Decaffeinated sparkling coffee is a very niche concept and is still in the nascent stage of development.

 

Based on the Distribution Channel Insights, the market is segmented into Hypermarket & Supermarket, Convenience Stores, Online, and Others.

  • The other distribution channel segment dominated the market and held a share of more than 35.0% in 2020. The convenience stores and hypermarket and supermarket segments together held a significant share in 2020. These segments are projected to retain their market share throughout the forecast period as most consumers prefer buying grocery products from hypermarkets and supermarkets, where they can physically examine the product quality.

 

  • The online distribution channel is expected to register the fastest CAGR of 13.7% from 2021 to 2028. Growing consumer inclination toward the online platform has prompted companies to offer products through the direct-to-consumer channel. For instance, Drink VIVIC offers its sparkling coffee through both D2C and other distribution channels to attract a greater number of consumers.

 

Sparkling Coffee Regional Outlook

  • North America
  • Europe
  • Rest of the World

 

Key Companies Profile & Market Share Insights

The market is highly fragmented with the presence of several regional and global players. Companies, especially small players, are connecting with consumers through stories about their hand-crafted products and positioning sparkling brewed beverages as refreshing alternatives to traditional sugary drinks. Companies have also been incorporating new flavors and ingredients in order to attract more consumers.

In March 2019, Paulig Group launched Paulig Cold Brew Sparkling drinks, the Paulig City Coffee cold drinks product family, and Paulig Café Moscow, among others. The company believes that the launch of Paulig Cold Brew Sparkling coffee and tea is the one of most innovative launches in the cold ready-to-drink products category.

Recent Developments

  • In April 2022, illycaffè, a global leader as a coffee supplier, expanded its cold brew coffee portfolio by adding new ready-to-drink flavors. It has been done to satisfy coffee enthusiasts' desire for extremely premium cold coffee recipes.
  • In January 2020, Keurig Dr Pepper, a beverage giant acquired Limitless, Chicago-based caffeinated water sparking brand. The acquisition added a new caffeinated version of beverage to the company’s wide range of products.
  • In February 2020, STōK Cold Brew, a Danone brand launched a ready-to-drink coffee product named Cold Brew Coffee. It is an excellent option for people seeking more out of their coffee but unwilling to sacrifice exceptional taste or convenience.

Some prominent players in the global sparkling coffee market include:

  • DrinkVIVIC
  • MATCHLESS COFFEE SODA
  • Keepers Sparkling Coffee
  • Upruit
  • Union Coffee
  • Paulig
  • Slingshot Coffee Co.
  • Nongfu Spring
  • Stumptown Coffee Roasters
  • Manhattan Special

 

Order a free sample PDF of the Sparkling Coffee Market Intelligence Study, published by Grand View Research.

 

About Grand View Research

Grand View Research, U.S.-based market research and consulting company, provides syndicated as well as customized research reports and consulting services. Registered in California and headquartered in San Francisco, the company comprises over 425 analysts and consultants, adding more than 1200 market research reports to its vast database each year. These reports offer in-depth analysis on 46 industries across 25 major countries worldwide. With the help of an interactive market intelligence platform, Grand View Research Helps Fortune 500 companies and renowned academic institutes understand the global and regional business environment and gauge the opportunities that lie ahead.

 

Contact:

Sherry James

Corporate Sales Specialist, USA

Grand View Research, Inc.

Phone: 1-415-349-0058

Toll Free: 1-888-202-9519

Email: sales@grandviewresearch.com

Web: https://www.grandviewresearch.com

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